Soil Nerd
posted on
September 7, 2025

If you know Brad, or have had a chance to chat with him, you will know right away his love for soil. Thus his newest, personalized license plate, that says "soil nerd."
This week Brad was featured on the John Kempf podcast! If you're not familiar, in the early 2000's John (an Amish farmer) was on a desperate quest to save his family’s fruit and vegetable farm in Northeast Ohio. After years of intensive pesticide use, pest and disease pressure was unmanageable and unaffected by continued chemical applications, resulting in almost total loss three years in a row.John then began renting a field from a neighboring farm and had an “ah-ha” moment. The cantaloupe plants located in soil previously managed with intense pesticides were disease and pest-ridden, while those on the untreated soil were completely healthy. The difference was so pronounced that it launched John on an intense journey to understand why one plant could resist disease while the same variety planted two feet away could not.
Brad's discussion was awesome. The beginning talks about discoveries with cover crop seed adaption and epigenetics, the last half talks more about our family story and beliefs, plus our regenerative practices and experience selling directly to you, our customer.